As an art director for the last 10 years, Pierre Beteille sees his self-portraits as a way to creatively express himself, a way to make the ideas in his head come to life. But don’t call Pierre an artist or photographer. Why? Because he doesn’t believe he is either one of those things. “I am not a photographer or an artist, I just make images … I shoot very average or even bad photos that I try to improve thanks to Photoshop.”, he says.